Software development

How To Create A Snapchat Geofilter For Your Event

If you choose to send a direct message, you can do so on the day of your wedding or on the wedding day story. Snapchat filters are a fun way to change up your look, and they can be a great way to show off your unique style. There are a few different types of filters available on Snapchat, and the prices can vary depending on which one you choose.

In the Filters menu, you can design a filter for either personal or business use. In the summer of 2014, they introduced Snapchat geofilters as a part of their user experience. Although Snapchat can seem like only a personal social media avenue, businesses can also capitalize on the popular app. Learning how to make a Snapchat geofilter may be a way to give your brand an edge within a competitive market.

Dig Deeper With Related Stories

Once the image is uploaded, submitters can define the areas where users will get the option to use the filter, and then they can choose the time and dates they want it to be available. Once all that information is submitted, Snapchat hopes to approve everything within one business day. The custom filter will ultimately show up alongside the go-to neighborhood ones and the day’s sponsored brand filters. Once you go to Snapchat’s website to upload your design you will prompted to choose a time and location for your geofilter to run for.

Brands can buy a Snapchat geofilter to put around the White House on Super Tuesday. Check out how much it would cost to run a Snapchat geofilter around the Academy Awards, at SXSW or during spring break in Las Vegas. I’m PCMag’s expert on fitness and smart home technology, and I’ve written more than 6,000 how much a snapchat filter cost articles and reviews in the 10-plus years I’ve been here. I unbox, set up, test, and review a wide range of consumer tech products from my home in Florida, often with the help of my pitbull Bradley. I’m also a yoga instructor, and have been actively teaching group and private classes for nearly a decade.

Why are Custom Orders more expensive than Templates?

If you’re worried about the temporary nature of Snapchat content when it comes to capturing your wedding day, don’t fret. Snapchatters can easily save their own Snaps and stories to their Memories, or simply download them to the phone’s camera roll and you’ll have permanent access. Once you’ve got your design finalized, Snapchat allows you to select the dates you want your filter to be available. However, as of right now, you cannot select dates more than month ahead of time. The next option includes both custom text and imagery and runs at $70.

  • Multi-day campaigns are possible, however, the price will increase accordingly.
  • It is something you can easily include in your overall marketing strategy.
  • When you’re deciding how to create the Snapchat wedding filter, you have a few options.
  • Each theme will take you to a different set of templates.
  • In order to do this we needed to let people know our Snapchat handle, so we took it to the streets with a guerrilla marketing strategy.
  • In April 2018, Snap released the new Story Ads offering.

When you’re happy with your filter, tap the green checkmark in the bottom right corner and set the filter’s activation time frame. Before finishing, you’ll want to make sure that your design fits within the app’s guidelines and community guidelines. «It’s really about listening to what they want,» adds designer Rebecca Navarre, who recommends designing geofilters around themes, shared jokes, or the proposal story.


If you want to add an image created somewhere else, such as a logo, you can click on ELEMENTS and upload it to your project. Make sure to only use images for which you own the rights. After tapping continue, confirm the details and purchase. You’ll have to wait for Snapchat to approve the filter and ask you to confirm the payment, but that only takes a business day or so. Tap continue and set the location where you want the filter to be available by drawing a Geofence.

how much a snapchat filter cost

Like any other social media platform, you should cater your marketing strategy to suit the specific platform you’re on. Snapchat is centered around visually appealing photos and videos, so text-heavy content will not do as well. The point of it is to create an experience for your user. Knowing this, you can utilize Snapchat geofilters to market your brand or services in more effective ways.

Upload the Design to Snapchat

«They work for any occasion, and they can be an awesome way to make any party or event more inclusive and fun for the guests, and yourself!» she says. Once your location services are enabled, open up your Snapchat app and snap a picture! From there, simply swipe to the left or right to check out the available geofilters.

For $5, you get about 8 hours for an event in a major city. For $30, you get up to 25 hours for an event and about 81,000 square feet. When designing a filter for your business, you have access to several templates from Snapchat, but you can also upload your own images and designs.

The unique thing about a Snapchat geofilter though, is that it is location-specific. You can utilize text and image overlays of your choosing into your Snapchat geofilter assuming they comply with Snapchat’s submission guidelines. Bearing these in mind, you are only limited by your own creativity. You can make your filter artistic, plain, silly, or serious.

Below you’ll see how I changed the text from the original template. When you are happy with the colors, click Text to edit what appears on the screen. You can click on existing text to move, rotate or delete it, and use the tools on the right to change the typeface, alignment, color and more. Your first consideration should be to choose colors that work well together, followed by colors that fit your event, brand or theme. After choosing a template you can modify it by selecting COLOR, TEXT or ELEMENTS.

how much a snapchat filter cost

“Normal” filters are typically preset by Snapchat, although they’ll rotate regularly. The kind of filter can differ from simple overlays to an artistic banner. In this guide, we’ll walk you through the process and teach you how to create a snapchat filter, step by step. You probably already know about the sweeping popularity of Snapchat filters, but did you know that you could create your own? Since Snapchat debuted this feature, brands of all sizes have been seeing impressive results.

Step 3: Set the date and time

Check out the Annual Filter tool, which is free to use if you’re looking to save money. Custom Filters and lenses are now available for Snapchat users. It is recommended that you keep a Geofilter stick around for about five months. Now, it is possible to purchase the filter for $1,000 per beautiful day. Especially when you consider views on Snapchat are far more immersive than an advert in a feed.

Viewing available Snapchat geofilters is easy, but first, you have to make sure that your phone’s location services are on. Geofilters are popular among bars, public attractions , restaurants, and businesses. Since becoming available to the general public, they’ve become a staple at weddings, family reunions, college sporting events, and any event at which you can expect a large crowd. On-Demand Geofilters are similar to Sponsored Geofilters, but much more affordable and are used is very small, localized areas. These filters can cost as little as $5 an hour, and are perfect for small-business conferences, weddings, birthday parties, or event.

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Notice the urban centre has a higher fee than the rural area for the same square footage and run duration. After placing an order we will provide a Snapchat Activation fee quote. Having uploaded thousands of filters we have learned many tips and tricks to ensure everything runs smoothly. There is no set price for a Snapchat filter for an event as it depends on a number of factors such as the length of the event, the number of attendees, the location, and so on.

Another great option is Canva, which has a special setting allowing you to create a new geofilter or modify an existing one. Canva also offers a sticker library full of premade graphics — some free and some paid — that you can add to your design. Obviously, the cost is set by that individual but you can shop across a variety of platforms to find someone who can bring your vision to life. Whether you use Fiverr, Facebook Marketplace, or even Etsy, there are plenty of people who can help create a beautiful and personalized filter for you. Some design programs have “free Snapchat filters” but in order to use them or have access to the high-quality ones, you have to be a premium member which comes at a cost.

Then, use the mouse to draw a box around your selected area. Geofilters are similar to normal filters in that they typically feature swipeable banners that you can add to the bottom of your image. However, they’re much better suited for advertisements, as they’re tied to a specific location.

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